Think about the last time you stared out a window and daydreamed. It doesn’t have to be a window. You could be staring at anything. The television. A book as you flick through its pages with the appearance of reading, but your mind is actually elsewhere. What was it you were thinking about? What do…
Think about the last time you stared out a window and daydreamed. It doesn’t have to be a window. You could be staring at anything. The television. A book as you flick through its pages with the appearance of reading, but your mind is actually elsewhere.
What was it you were thinking about? What do you often find your mind returning to? Chances are, what ever it is, that right there is your niche.
I took a course in magazine creation recently. The goal was to create a magazine centred around a particular theme or topic and create 5,000 words of content.
For a time I sat there staring blankly around the room pondering what I’d write about. What was I interested in? Science fiction? I’ve created magazines and websites around that in the past. Movies? Same.
What was there left? What else was I interested in? What would I write about? What would I write? What, what, what… write, write, write… And there it was. Writing.
A magazine on writing. Writing about writing. That was the niche.
From there I began defining who might be interested in reading about writing. Learning about writing. About writing prose. Character development. Plot development. Setting description. The Hero’s Journey… all of that…
It all began to roll… I needed a title. Something related to writing. Something that encapsulates what the content will be about.
I’ll be honest here and admit, when I’m searching for a title, my go to place is Google Translate. There, after playing around with a few different titles and translating them into various languages, I stumbled across one I was happy with: a supposedly “dead” language.
The title: write
From a daydreaming session came a niche, and from a niche came an audience, and through a combination of both came the title.
The niche was something I’m drawn to every day. Every session on a computer involves reading about some aspect of writing, whether it’s marketing, creating believable characters, defining a protagonist’s story arc, etc.
My niche was actually something I actively engage in every day. It was staring me right in the face.
Chances are, yours is too.